Mr. Bretton's greatest strength is in his ability to define, communicate, and sell an organization's value proposition; employing an approach that builds dialogue, creates value, and ultimately delivers relationships to an organization. Beginning with a two year internship as a reporter (and radio show host) for a CBS news affiliate in Albuquerque, New Mexico, Mr. Bretton is attracted to, and has excelled within, information-rich, information-intensive, and information-dependant industries. 

Prior to joining SBCC Group, Mr. Bretton was Marketing Manager for TUV Rheinland Group of North America. During his career, he has worked for, and consulted with, many Fortune 100 companies including Citigroup, Prudential, IBM, State Farm Insurance, BMW, and the nation's largest provider of arbitration and mediation services - Arbitration Forums Inc. While at Arbitration Forums, he was successful in 'consumerizing' the concept of alternative dispute resolution (ADR) which was later adopted and popularized in mainstream media; most notably the 'Peoples Court' television show. 

As a sales and marketing consultant, Mr. Bretton developed recruitment strategies for Prudential Real Estate, and created new business development strategies for Sunrise Assisted Living (the nation's largest provider of assisted living services). Initiatives resulted in double digit growth in census figures (Sunrise), and over-achievement of goals for Prudential's agent recruitment campaign.  

Mr. Bretton has effectively combined his abilities in marketing, graphic design, and sales to create compelling and message-driven branding campaigns for Prudential Prime Properties of New York, the National Standards Authority of Ireland, Sunrise Assisted Living, TUV Rheinland's Automotive Retail Management Program, BMW's Mystery Shopping Program, DAS Consulting Services, and Platinum Grove Asset Management, among others. 

Mr. Bretton has both an BBA and MBA from the Robert O. Anderson School of Management (University of New Mexico), is a certified mediator, and a free-lance writer.